Q
Otama takes a fresh look at the dusty Modern / Didone genre (think fonts like Didot & Bodoni) with a crisp cut and rhythmic flow.
Featuring a character rich family of 28 weights and styles, Otama has become an essential font in every designer's toolbox.
Europe
Brews
Influence
Stock
Tangiwai
In search of something more than a mere historical revival, Otama instead draws proportional reference from popular 20th century Transitional and Garalde typefaces with flowing strokes inherited from calligraphic studies.
The result is an expansive type family which offers striking heading font options from dainty light weight through to punchy ultra bold. The additonal Display cut exhibits Otama's delicate fashionistá pedigree, while the Text variant offers a sturdy Slab Serif vibe thats just as comfortable at display sizes as it is at home in serious academic paragraphs.
Many lessons learnt from the earlier development of Pyes Pa were directly passed on in the execution of Otama. The shoelaced k, e and a being the most obvious examples of this family resemblance.
The Ultra Black weights of both type families offer a refreshing alternative to Bodoni Poster with a contemporary attitude and koru-like ball terminals that reflect Otama's south pacific origins.
